Marketing Manager

Key Responsibilities

Develop and implement marketing strategies to promote MRA’s services.
Manage MRA’s social media platforms and online presence.
Create engaging marketing content, including graphics, videos, and promotional materials.
Plan and execute digital marketing campaigns.
Promote job vacancies and employer branding initiatives.
Generate leads and support business development activities.
Conduct market research and competitor analysis.
Manage the company’s brand identity and marketing materials.
Monitor marketing performance and prepare campaign reports.
Organize recruitment events, webinars, and promotional activities.
Build relationships with clients, partners, and other stakeholders.
Perform any other duties assigned by the Managing Director.

Education & Experience

* Bachelor’s degree in Marketing, Digital Marketing, Business Administration, Communications, Public Relations, or a related field.
* Minimum of 2 years’ experience in marketing, digital marketing, or social media management.
* Experience working within a recruitment agency or HR environment is an advantage.

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Essential Skills

Social Media Marketing (Highly Preferred)

The ideal candidate should demonstrate strong practical knowledge of social media marketing, including:
* Managing business pages across Facebook, LinkedIn, Instagram, X (Twitter), TikTok, and WhatsApp Business.
* Planning and maintaining a structured content calendar.
* Creating engaging posts that increase reach, engagement, and brand awareness.
* Designing social media campaigns for recruitment, employer branding, and lead generation.
* Writing compelling captions and calls-to-action tailored to different audiences.
* Understanding social media algorithms, trends, hashtags, and best practices.
* Monitoring analytics and using performance insights to improve campaign effectiveness.
* Responding professionally to comments, messages, and online enquiries.
* Scheduling and publishing content using social media management tools.

Digital Marketing
* Good understanding of SEO and content marketing principles.
* Experience running digital campaigns across social media and other online platforms.
* Knowledge of email marketing and campaign management.
* Ability to analyse campaign performance and prepare marketing reports.

Content Creation
The candidate should be able to:
* Design attractive graphics for social media, flyers, posters, and promotional campaigns.
* Produce short promotional videos and reels suitable for social media.
* Create engaging written content including blogs, job adverts, newsletters, and website content.
* Maintain consistent branding across all marketing materials.

Preferred software includes:
* Canva
* Adobe Photoshop (advantage)
* Adobe Illustrator (advantage)
* CapCut
* Adobe Premiere Pro (advantage)

Communication Skills
* Excellent written and verbal communication skills.
* Strong copywriting and storytelling abilities.
* Ability to communicate professionally with clients, candidates, and business partners.

Analytical Skills
* Ability to interpret marketing data and campaign performance.
* Experience using social media insights and analytics.
* Basic understanding of Google Analytics and Google Search Console is an added advantage.

Personal Attributes
The successful candidate should be:
* Creative and innovative.
* Highly organised with strong time management skills.
* Self-motivated and able to work with minimal supervision.
* Detail-oriented.
* Results-driven.
* Professional in appearance and communication.
* Able to work effectively under pressure and meet deadlines.
* A team player with excellent interpersonal skills.

Technical Competencies
* Microsoft Office Suite (Word, Excel, PowerPoint).
* Canva (Essential).
* Social media scheduling tools (e.g. Meta Business Suite, Buffer, or Hootsuite).
* Basic photo and video editing.
* Content Management Systems (CMS) such as WordPress or similar platforms.
* Basic knowledge of SEO, website content management, and digital advertising.

Added Advantages
Candidates with any of the following will have an advantage:
* Google Digital Marketing Certification.
* Meta Certified Digital Marketing Associate.
* HubSpot Content Marketing Certification.
* Experience managing paid Facebook and Instagram advertising campaigns.
* Experience with LinkedIn recruitment marketing.
* Photography or videography skills.
* Knowledge of recruitment marketing and employer branding.

Key Performance Indicators (KPIs)
The Marketing Manager will be assessed on:
* Growth in social media followers and engagement.
* Quality and consistency of social media content.
* Number of qualified leads generated.
* Website traffic from marketing campaigns.
* Recruitment campaign performance.
* Employer branding initiatives delivered.
* Content publishing consistency (blogs, graphics, videos, newsletters).
* Marketing campaign ROI and performance reports.
* Brand consistency across all digital and print platforms.